You've got marketing problems.

How do I know? First, if you didn't, you wouldn't be reading this--instead you'd be writing orders and dealing with customers. Second, most people in business have marketing problems. And, for most of those, their biggest problem is that they don't even realize they have a problem.

The typical small- to medium-size business handles marketing a little like they do the weather: they react to conditions as they occur. That's great for rain but bad for business.

The key to successful marketing is having a comprehensive plan that outlines the company's marketing realities, strategic goals and tactical strategies that will help achieve those goals. Looking at these issues from the inside is often difficult and sometimes impossible. Put simply, businesses have self-image issues. Some think they are much more than they are, others much less. The reality almost always falls somewhere in the middle.

When I examine a client from the viewpoint of an outsider, I can see it pretty much for what it is--not what you want to believe it is or what it was or could be.

What to expect
With a new client, I take the approach of interview, analysis, evaluation, and proposal. While I am not much for buzzwords, I do use some terms a lot. "Integration" is one of them. "Total Marketing" and "and Creative Solutions" are others. A good marketing plan is your best tool. I can help you craft one that works well for your unique company.

General thoughts
I don't think high-end graphics is the answer. I do believe good copy is better than good design, but at the same time, I abhor bad design! I am not a good salesman, so I don't try to upsell clients on anything I don't feel they truly need and that will benefit them. I believe marketing is measurable--if it's worth doing, it's worth measuring. I can be as hands-on or hands-off as you prefer. It's up to you.

In the final analysis, you know your business, I know my business. And that's what will make us a great team.