got marketing problems.
do I know? First, if you didn't, you wouldn't be reading this--instead
you'd be writing orders and dealing with customers. Second,
most people in business have marketing problems. And,
for most of those, their biggest problem is that they don't
even realize they have a problem.
typical small- to medium-size business handles marketing a
little like they do the weather: they react to conditions
as they occur. That's great for rain but bad for business.
key to successful marketing is having a comprehensive plan
that outlines the company's marketing realities, strategic
goals and tactical strategies that will help achieve those
goals. Looking at these issues from the inside is often difficult
and sometimes impossible. Put simply, businesses have self-image
issues. Some think they are much more than they are, others
much less. The reality almost always falls somewhere in the
I examine a client from the viewpoint of an outsider, I can
see it pretty much for what it is--not what you want to believe
it is or what it was or could be.
a new client, I take the approach of interview, analysis,
evaluation, and proposal. While I am not much for buzzwords,
I do use some terms a lot. "Integration"
is one of them. "Total
Marketing" and "and Creative
Solutions" are others. A good marketing plan is your
best tool. I can help you craft one that works well for your
don't think high-end graphics is the answer. I do believe
good copy is better than good design, but at the same time,
I abhor bad design! I am not a good salesman, so I don't try
to upsell clients on anything I don't feel they truly need
and that will benefit them. I believe marketing is measurable--if
it's worth doing, it's worth measuring. I can be as hands-on
or hands-off as you prefer. It's up to you.
the final analysis, you know your business, I know my business.
And that's what will make us a great team.