END CLIENT
Edison
National Bank
USE/FUNCTION
Two
ad campaigns are represented by the ads
above. First, "A local bank that really
is local" was a counter to the major
national banks "local' banking ads.
This series featured the bank employees
and founders, all of whom aer recognizable
to the community. Second, "Does your
bank really know your business?" was
designed to show the variety of well-known
local businesses that use ENB. TNMM directed
photo shoots at locations throughout Lee
County, Florida, to capture images of ENB
commercial accounts.
DESCRIPTION
Four-color
and one-color magazine and newspaper ads.
DESIGNER
Richard
Williamson
COPYWRITER
Richard
Williamson
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