Logos
help define the personality of a company or organization. Whether
they are pictorial, typographic, or a mix of both, a unique logo
speaks volumes about who you are, what you do--even how you do it!
Here
is a small collection of some of the logos I've done for recent
clients. It may take a while to load, but it's better to look at
logos as a group rather than one at a time. It will give you a better
idea of the range of possible styles, formats and "feels".
The
process: For some reason, most of my logos
start as black ball point pen sketches on the back of old laser
proofs. Okay, so that's probably not industry standard, but it seems
to work for me! Then, sketches are scanned and redrawn in Adobe
Illustrator or Macromedia Freehand. If the logo is to have a sharp
"high-tech" feel or is a logotype, that's where it stays.
Many logos move on to a session (or two or three) in Photoshop,
where they are manipulated, stretched, and sometimes marinated overnight.
This is particularly the case for logos that will appear on the
web, mainly because one can do much more with design elements that
aren't limited by the lithographic printing process.