END CLIENT
United
Way of Lee County
USE/FUNCTION
Rather
than follow the traditional United Way brochure
format standard-size papers with standard
folds, the 2000 campaign brochure was a
map fold. In fact it was a map. A "roadmap
to United Way services." Since the flip
side was a poster, we managed to kill two
print birds with one stone and saved on
separate mailing charges for two pieces.
DESCRIPTION
3/2,
map-fold.
DESIGNER
Richard
Williamson
COPYWRITER
Richard
Williamson
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