END CLIENT
United
Way of Lee County
USE/FUNCTION
Identity
materials (letterhead, envelope, thank you
cards and a series of invitations) reflecting
the 2000 "Do a Good Turn" theme.
DESCRIPTION
With
the United Way campaign taking up such amount
of the calendar, it is important to solidify
the campaign's logo as quickly and thoroughly
as possible. The consistent use of the screened-back
road, slogan and roadsign on all the letterhead
and its companion pieces helped make the
2000 campaign materials among the most identifiable
in recent years.
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