have become the most powerful and functional marketing tool
available to businesses of all sizes. They can sell, offer
24/7 customer service, and serve as a public relations center.
They can also be a black hole into which you pour money.
it or not, when the Web first became available to businesses,
I didn't believe it would be a particularly useful tool for
the average business. It was still a specialty venue, with
very low visitorship and only limited demographic appeal.
Today, with about 70% of consumers shopping or doing research
online before a purchase, the Web is critical to successful
website can be very simple yet effective, amounting to no
more than an online brochure. Or a website can be vastly complex
and sprawling. In either case, your website should do what
you want it to do with a minimum of waste. At the risk of
limiting my own personal income, I have to say that most web
designers and developers over-sell clients on what they need
for a successful website. You can always add the high-dollar
Flash intro that pulls live video from CNN later if you find
you need it. For now, let's make a website that is effective.
the web portfolio.
It has a variety of sites I've done. All are still active.